Analysis Factors Affecting Lenders Intention In P2p Lending Platform Using Utaut2 Model

Peer-to-Peer (P2P) lending platform is relatively new to Indonesian market and it managed dominate Financial Technology in Indonesia by 2019. This fast growth influenced simple borrowing activity regulation compared more traditional markets like banks. Most of previous studies had been focusing on borrowers’ side whereas the lender's was minimally highlighted. Unified Theory Acceptance Use 2 (UTAUT2) used analyze key factors that affect usage P2P Lending with addition trust risk. research SmartPLS calculate effect each variable found effort expectancy, social influence, facilitating condition, trust, risk have positive effects lenders intention use